Unlocking the Earnings Potential as a SHEIN Ambassador


By Jack Lin

Update on

Shein Ambassador

Are you willing to become a Shein ambassador and earn money?

Is it as lucrative as it is claimed to be?

What should you know before becoming an ambassador?

Let’s find out everything.

Introduction to Shein

SHEIN logo

Before learning about how to become a Shein ambassador, here’s a quick introduction to Shein.

Shein is an international fast-fashion online retailer that offers a wide range of clothing, accessories, and other fashion items. Their products are offered to women, men, and children. It was founded in 2008 and has gained popularity for its affordable prices and trendy designs.

Shein operates primarily as an e-commerce platform, allowing customers to browse and purchase items from its website or app. The brand offers a diverse selection of clothing styles, including casual wear, formal wear, swimwear, activewear, and more.

Shein has a global customer base and ships its products to numerous countries worldwide.

And, in this article, you can uncover the definitive Shein Sizing Guide for locating your ideal size. Obtain precise measurements and gain invaluable advice for selecting the perfect fit on Shein.

Types of Social Media Influencers

Social Media Influencers

Being a social media influencer is a prerequisite if you want to become a Shein ambassador.

That said, social media influencers can be categorized into five groups, as mentioned below.

So, if you are a social media influencer, find out to which category you fall in.

01. Nano Influencer

A nano influencer is a term used to describe individuals with a small but highly engaged social media following. Their following may typically range from a few hundred to a few thousand followers.

In general, nano influencers have a niche focus or expertise in a specific area. They have built a close-knit community of followers who trust their opinions and recommendations. They are known for their authenticity and personal connection with their audience. This is because they can actively engage and respond to their followers’ comments and messages.

Nano influencers are sought after by brands for their ability to create genuine and relatable content. In addition to that, their recommendations often carry more weight and influence within their niche community.

Generally, a nano influencer has:

  • Up to 5000 YouTube subscribers
  • Between 2500 to 10,000 Instagram followers
  • Between 5000 to 50,000 TikTok followers

02. Micro Influencer

A micro-influencer is an individual who has a modest but dedicated social media following. This may typically range from a few thousand to tens of thousands of followers.

They have a more substantial reach compared to nano influencers but are still considered to have a niche focus. Micro-influencers often specialize in specific topics or industries, such as fashion, fitness, beauty, travel, or food.

Moreover, they have a high level of expertise and credibility within their respective fields.

You are a micro-influencer if you have:

  • 5000-25000 YouTube subscribers
  • 10000-100000 Instagram followers
  • 50000-150000 TikTok followers

03. Mid-Tier Influencer

Mid-tier influencers have a substantial social media following. It may typically range from tens of thousands to a few hundred thousand followers.

They strike a balance between relatability and reach, offering a broader appeal than micro-influencers. They also maintain a strong connection with their audience. Known for their expertise and knowledge, they engage with their followers at higher rates, fostering trust and credibility. Brands often collaborate with mid-tier influencers to reach a sizable and engaged audience without the high costs.

In fact, they are affordable compared to macro-influencers or celebrities. These influencers provide broad exposure and authenticity, making them valuable assets for brand promotions and partnerships.

A mid-tier influencer usually has the following:

  • 25000 – 250000 YouTube subscribers
  • 100000 – 500000 Instagram followers
  • 150000 – 750000 TikTok followers

04. Macro Influencer

Macro influencers are individuals with a large social media following, typically in the hundreds of thousands to millions. They are often well-known personalities or celebrities who have a broad appeal and reach across various platforms.

With their extensive following, macro-influencers have the power to shape consumer behavior and brand perceptions. Brands often collaborate with them to leverage their wide reach and generate significant visibility and awareness.

However, partnering with macro influencers generally comes with higher costs due to their popularity and influence.

To be a macro influencer, you should have the following:

  • 250000-1000000 YouTube subscribers
  • 500000-2500000 Instagram followers
  • 750000-2500000 TikTok followers

05. Celebrity Influencer

There are two types of celebrity influencers.

  • The actual celebrities are famous because they have done something great in real life.
  • Individuals who have become brands on social media platforms have a massive number of followers.

If you want to become a Shein ambassador, the second celebrity influencer type is the ideal one. So, you can bring your message to a massive audience on social media effortlessly.

A celebrity influencer will have the following:

  • More than one million YouTube subscribers
  • More than 2.5 million Instagram followers
  • More than 2.5 million TikTok followers

Are you a nano-influencer or micro-influencer? If so, the truth is that the Shein affiliate program isn’t going to do you much good. However, it often provides enough income to serve as a worthwhile pastime.

You must understand the value you bring to businesses like Shein Clothes. You have already built a loyal following who pay attention to what you say. Brands like Shein benefit greatly from this because they may market their own products with your endorsement.

Are you an influencer, and do you want to contact a brand? Or, do you want to know how to become a Shein ambassador? If so, you should probably do so with a DM (direct message) on your preferred social media network. After that, you can inquire about the possibility of working together. Well, the good news is that you can contact them through one of the following platforms.

  • YouTube
  • TikTok
  • Instagram

If you already have a good social media following, you have a good opportunity to become a Shein ambassador.

By the way, let’s decode the process on how to change the email on Shein. Follow the series of steps for account deactivation and re-establishment to effectively revise your email contact.

So, How to Become a Shein Ambassador?

Now that you are interested in how to become a Shein ambassador, here’s what you should do.

Step 1: How Long Should the Content Be?

Making a content post on social media is sufficient to be considered for the affiliate program on Shein. Your social networking platform of choice will naturally influence the kind of content you share.

If you are a TikTok user, just create a 1-minute short video. But if you are on Instagram, just use a picture post for that purpose. When it comes to YouTube, you should create a medium (or even a short) video.

Step 2: What Should Be the Content?

When it comes to the content, you should wear cloth that is taken from Shein. It is always possible to purchase clothes through Shein’s official website with no hassle at all.

Then, you can explain how great it feels to wear that cloth and your overall opinion about their products. In this case, you can be creative and post persuasive content.

Step 3: Tag @sheinofficial

The content you post on social media, regardless of the platform, must comprise the official tag “@sheinofficial“. Also, you should use #sheingals and #shein hashtags on those posts. It’s best to wait a little while after making the post for responses to trickle in.

You may make a positive impression by doing this. That will increase your chances of being hired as a brand ambassador or a campus ambassador for Shein. When your content receives some interest, you can go on to the next phase.

Step 4: Contact Shein Through Email

As the next step, you are supposed to contact Shein through their official email address: When you send an email, make sure that you say something about yourself as an introduction.

Also, be sure to tell them that you are keen on building a business relationship with them. If you fall into their criteria, you will get a reply through their official email. Then, it is up to you to negotiate a deal.

In addition, if you wonder ‘Is Emmiol fast fashion‘ and ‘Is Cider a Fast Fashion‘ brand as well. Click to uncover insights into their practices, sustainability initiatives, and influence on the fashion industry.

Additional Information

Let’s assume that you’ve established a working relationship with them. In that case, your promotional content for them should be as professional and polished as possible.

First, you need to make sure that it’s clear in the content that you are being compensated by Shein. If this’s the case, it is imperative that you specify it in your social media content.

Then, you should add links that may direct your audience to their online store or official website. However, you should shorten the links before posting.

To do this, you can make a URL shortener like Pixelfly.

Pros and Cons of Shein

Pros and Cons

Mentioned below are some of the pros and cons of Shein for your information.

Pros of Shein

  • Affordable and fashionable clothing
  • Trendy and beautiful clothing items for which you don’t have to spend a fortune
  • Designer dupes

Cons of Shein

  • Their items are not designed to last for decades or years
  • They don’t come with standard American sizing

So, Is Shein a Reliable and Trustworthy Online Retailer?

Shein has gained popularity as an online fashion retailer. However, its reliability and trustworthiness can be a common concern.

While Shein has a large customer base and positive experiences, there have also been mixed reviews. It’s important to note that individual experiences may vary. It is recommended to read reviews, check sizing charts, and carefully review product descriptions before making a purchase.

Frequently Asked Questions About Being a SHEIN Ambassador

In this section, we answer some of the most commonly asked questions about being a SHEIN ambassador.

To become a SHEIN ambassador, you need to apply through SHEIN’s ambassador program. You’ll need an active social media presence with an engaged following, a flair for creating engaging content, and a passion for fashion.

Earnings as a SHEIN ambassador depend on the number of sales made through your unique promotional code. While the specific income varies widely, top SHEIN ambassadors can potentially earn thousands of dollars each month.

While having a large following can increase your chances of being accepted into the program, it’s not the only factor. SHEIN also considers the quality of your content, your engagement rate, and your passion for fashion.

A SHEIN ambassador’s responsibilities include promoting SHEIN’s products on their social media platforms, creating engaging content related to the brand, and encouraging their followers to shop from SHEIN using their unique promotional code.

A social media presence is essential to becoming a SHEIN ambassador, as the role involves promoting SHEIN’s products to your online audience. Platforms like Instagram, YouTube, and TikTok are the most popular among SHEIN ambassadors.

The best way to increase your earnings is by consistently creating high-quality, engaging content and sharing your unique promotional code with your followers. You can also engage with your audience regularly and consider their preferences when creating content.


The above explains how to become a Shein ambassador. As you can understand, the amount you can earn as an ambassador can vary depending on the follower count. After all, if you have a sizeable social media following, it is good to give this platform a try.

You should remember that anything is possible with creativity and effort. So, even if you are a micro-influencer, you may try to establish a collaboration with Shein.


10 years of experience in information and computer technology. Passionate about electronic devices, smartphones, computers, and modern technology.