In today’s digital age, consumers are increasingly turning to contactless payment methods for their convenience and security. As a beauty enthusiast, you might be wondering: does Ulta take Apple Pay? This comprehensive guide will answer that question and provide you with everything you need to know about using Apple Pay and other payment methods at Ulta Beauty.
Introduction to Ulta Beauty and Apple Pay
Ulta Beauty is the largest beauty retailer in the United States, offering a wide range of cosmetics, skincare, haircare, and fragrance products. With over 1,300 stores nationwide and a robust online presence, Ulta has become a go-to destination for beauty lovers.

Apple Pay, on the other hand, is a mobile payment and digital wallet service developed by Apple Inc. It allows users to make payments using their iPhone, Apple Watch, iPad, or Mac, providing a secure and convenient alternative to traditional payment methods.

Does Ulta Accept Apple Pay?

The short answer is yes, Ulta does accept Apple Pay – but with some limitations. Let’s break it down:
In-store Acceptance
Good news for in-store shoppers: Ulta Beauty stores across the United States accept Apple Pay. This means you can use your iPhone or Apple Watch to make contactless payments at the register, providing a quick and hygienic checkout experience. This is similar to other retailers like Walgreens and CVS, which have also embraced this technology.
Mobile App Integration
Ulta has also integrated Apple Pay into their mobile app, allowing customers to make purchases seamlessly using their stored payment information. This feature enhances the mobile shopping experience, making it easier than ever to buy your favorite beauty products on the go.
Website Limitations
Unfortunately, as of now, Ulta’s website does not support Apple Pay for online purchases. This means that if you prefer to shop on your computer, you’ll need to use alternative payment methods. However, this isn’t uncommon among retailers; for instance, Ross and Bath & Body Works have similar limitations for online Apple Pay usage.
How to Use Apple Pay at Ulta

Using Apple Pay at Ulta is a straightforward process. Here’s how to get started:
Setting up Apple Pay
- On your iPhone, open the Wallet app
- Tap the “+” sign to add a new card
- Follow the prompts to add your credit or debit card information
- Verify your card with your bank
In-store Payment Process
- At the Ulta checkout, look for the contactless payment symbol
- Hold your iPhone or Apple Watch near the payment terminal
- Use Face ID, Touch ID, or your passcode to authenticate the payment
- Wait for the confirmation beep or vibration
Using Apple Pay in the Ulta App
- Shop for your desired products in the Ulta app
- Proceed to checkout
- Select Apple Pay as your payment method
- Authenticate the payment using Face ID, Touch ID, or your passcode
Benefits of Using Apple Pay at Ulta
Opting for Apple Pay at Ulta comes with several advantages:
- Convenience and Speed: Apple Pay transactions are typically faster than traditional card payments, reducing checkout times.
- Enhanced Security: Apple Pay uses tokenization, meaning your actual card numbers are never stored on your device or shared with merchants.
- Contactless Payments: In a post-pandemic world, the ability to pay without touching shared surfaces is a significant benefit.
- Potential Rewards: Some credit cards offer additional rewards or cashback for Apple Pay transactions, although this varies by card issuer.
Other Payment Methods Accepted by Ulta
While Apple Pay is a convenient option, Ulta accepts various other payment methods to cater to all customers:
- Credit and debit cards (Visa, Mastercard, American Express, Discover)
- Ulta Beauty Credit Card
- PayPal (for online and app purchases)
- Google Pay and Samsung Pay (in-store)
- Ulta gift cards
- Afterpay and Klarna (buy now, pay later options)
It’s worth noting that while you can’t add PayPal to Apple Pay directly, you can use both payment methods at Ulta depending on whether you’re shopping in-store or online.
Tips for Using Apple Pay at Ulta
To ensure a smooth experience when using Apple Pay at Ulta, keep these tips in mind:
- Ensure Compatibility: Make sure your device is compatible with Apple Pay (iPhone 6 or later, Apple Watch, or newer iPads).
- Link Your Rewards: Don’t forget to provide your Ultamate Rewards number to earn points on your purchases.
- Check for Updates: Keep your device’s software up to date to ensure the latest Apple Pay features and security enhancements.
- Have a Backup: While rare, technical issues can occur. It’s always good to have a backup payment method just in case.
- Monitor Transactions: Occasionally, you might see an Apple Pay pending status for your transaction. This is usually temporary and resolves within a few business days.
Future of Apple Pay at Ulta
As digital payment methods continue to gain popularity, it’s possible that Ulta may expand its Apple Pay acceptance to include online purchases in the future. Keep an eye on Ulta’s website and official communications for any updates regarding payment options.
Conclusion
Ulta Beauty has embraced the convenience and security of Apple Pay for in-store and mobile app purchases, providing customers with a seamless checkout experience. While the website currently doesn’t support Apple Pay, the company offers a variety of other payment options to suit different preferences.
By understanding your payment options and how to use Apple Pay at Ulta, you can enjoy a faster, more secure shopping experience. Whether you’re picking up your favorite mascara in-store or ordering skincare products through the app, Apple Pay offers a modern solution for beauty enthusiasts.
FAQs
- Can I use Apple Pay on Ulta’s website? No, currently Apple Pay is not accepted on Ulta’s website. However, it is available for in-store and mobile app purchases.
- Do I earn Ultamate Rewards points when using Apple Pay? Yes, you can earn Ultamate Rewards points on purchases made with Apple Pay. Just make sure to provide your rewards number at checkout.
- Is there a minimum purchase amount for using Apple Pay at Ulta? No, there is no minimum purchase amount for using Apple Pay at Ulta stores or in the mobile app.
- Can I return items purchased with Apple Pay? Yes, items purchased with Apple Pay can be returned according to Ulta’s standard return policy. Refunds will typically be issued to the original payment method.
- Is it safe to use Apple Pay at Ulta? Yes, Apple Pay is considered very secure. It uses tokenization and device-specific numbers, so your actual card details are never shared with the merchant.
By offering Apple Pay, Ulta joins other major retailers like Michaels in embracing modern payment technologies, making shopping more convenient for customers who prefer contactless transactions.